The Friend Zone: Love is in the air

Hey Friend,

It’s Valentine’s Week, and while love is in the air, let’s talk about a different kind of love—the kind that makes partnerships thrive, businesses flourish, and teams feel truly connected.

Love isn’t just personal; it’s the foundation of meaningful business relationships. Whether it’s trust in a partner, passion for your work, or the kindness that fuels collaboration, love is the glue that holds it all together.

Here are some Friends from the show who get it:

❤️ “The best relationships in all partnerships were built brick by brick, with thoughtful questions, respect, and a great deal of care.”
- Katie Lambert on the foundations of strong business relationships

❤️ “I believe in love, and I love the feeling of people going on and achieving great success based on a connection that I helped facilitate.”
- Sam Jacobs on how love fuels generosity and success

❤️ "My superpower is that I fall in love with everybody that I meet. And I’m a really good communicator. So that makes me an awesome hype man."
- Pablo Gonzalez on enthusiasm and genuine human connection

❤️ "A really good friend is somebody who gets rid of artificial harmony and just tells you how it is."
— Franz-Josef Schrepf on honesty and trust in friendships and business relationships

❤️ "Never ignore the impulse to be generous or helpful... when you feel that impulse, make it your priority."
- Tyler Calder on generosity as a guiding principle in partnerships

So, how do we bring more ‘business love’ into our day-to-day?

Practice Generosity: Make a warm intro without expecting anything in return.
Give the Gift of Trust: Invest in relationships for the long haul.
Lead with Kindness: Celebrate others’ successes as much as your own.
Stay Curious: Ask deeper questions and truly listen.

💌 A Challenge for You: Take a small step this week to show love in business—send a note of appreciation, reconnect with a colleague, or support a partner. Hit reply and tell us what you did - we love, love!

Love isn’t just for February 14th—it’s a business strategy worth practicing year-round.

With all our love, 

Sam & Jason

P.S. Join us for the Arcadia Leadership Experience - Early bird ends 2/28 or subscribe to the Friends with Benefits Podcast