- The Friend Zone
- Posts
- Stop Waiting for Permission
Stop Waiting for Permission

There’s a moment before every great idea takes off where the person holding it does something crucial…
They decide.
Not to ask for permission. Not to run it up the flagpole. Not to wait for someone to greenlight it.
They just start.
Sean Kester did exactly that.
At SalesLoft, partnerships weren’t a priority. No one was asking for an ecosystem. No one was budgeting for integrations. No one was sitting in leadership meetings saying, “Hey, let’s build a partner program.”
But Sean saw the opportunity.
And instead of waiting for a mandate, he made it happen.
➕He turned integrations into a competitive advantage.
➕ He fought for resources in a world that didn’t value partnerships (yet).
➕ He built a program that others would later try (and struggle) to replicate.
That’s how things get built.
Not by waiting. Not by asking.
But by doing.
Too many ideas die in limbo. Not because they weren’t great, but because their creators sat on them, waiting for the perfect moment, the perfect sign-off, the perfect set of conditions that were never going to come.
Stop waiting.
You don’t need permission to start.
You need a decision.
If you’re sitting on something, an idea, a project, a move, act on it today.
No more waiting. No more second-guessing.
Decide. Build. Ship. Now.
It might be exactly the push you need. But mostly, I think it’s the push I need to take action on a few ideas.
Time to Burn the Ships. 🏴☠️
—-----
ALX:
Some rooms change you. This is one of them.
Arcadia Leadership Experience isn’t another conference. It’s not a cattle call of name tags and forced networking.
It’s a room ranch full of builders. Movers. People who don’t wait for permission.
The ones who aren’t just talking about what’s next in B2B SaaS, but making it happen.
No fluff. No filler. Just real conversations with real leaders who are in the trenches, solving the hard problems, and scaling what actually works.
If you’re tired of the same old playbooks and want to be in the room where the next ones are written, this is your spot.
🔥 Get in before it fills up. Apply here.